• WKN: A1EMG5
  • ISIN: DE000A1EMG56
  • Land: Deutschland

Nachricht vom 17.12.2020 | 17:33

SPORTTOTAL and Porsche: collaboration extended for another two years until the end of 2022

SPORTTOTAL AG / Key word(s): Alliance
SPORTTOTAL and Porsche: collaboration extended for another two years until the end of 2022

17-Dec-2020 / 17:33 CET/CEST
Disclosure of an inside information acc. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

Publication of insider information pursuant to Article 17 MAR

SPORTTOTAL and Porsche: collaboration extended for another two years until the end of 2022

- Revenue potential of between €15 and €25 million per year in the LIVE segment

- Porsche Experience to be operated by SPORTTOTAL for the eighth year in a row


Cologne, December 17, 2020. The Porsche Experience is to be operated by SPORTTOTAL in the future as well: Dr. Ing. h.c. F. Porsche AG and SPORTTOTAL EVENT GmbH, a wholly owned sub-subsidiary of SPORTTOTAL AG, have today extended their cooperation until the end of 2022. SPORTTOTAL has thus secured the Group's largest individual contract for another two years. Depending on the impact of the Covid-19 pandemic going forward, SPORTTOTAL EVENT GmbH anticipates that it will be able to realise annual revenues of between €15 and €25 million. 2021 will mark the eighth year of the ongoing and successful cooperation with Porsche AG and the ninth since the beginning of the partnership. As before, SPORTTOTAL EVENT will be responsible for all ICE EXPERIENCE, TRACK EXPERIENCE, ADVENTURE EXPERIENCE and TRAVEL EXPERIENCE events.

Am Coloneum 2
50829 Cologne
Tel: +49 (0) 221_7 88 77_ 0
Fax: +49 (0) 221_7 88 77_ 199

Investor Relations
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Tobias M. Weitzel
Tel: +49 (0) 177_7 21 57 60


17-Dec-2020 CET/CEST The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
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