• WKN: A1EMG5
  • ISIN: DE000A1EMG56
  • Land: Deutschland

Nachricht vom 07.09.2021 | 14:00

SPORTTOTAL AG: Experience amateur sports live with SPORTTOTAL and TELEKOM

DGAP-News: SPORTTOTAL AG / Key word(s): Alliance
07.09.2021 / 14:00
The issuer is solely responsible for the content of this announcement.

Corporate News
Experience amateur sports live with SPORTTOTAL and TELEKOM

* Live streaming to via the Telekom 5G network
* Available free for fans with immediate effect: on the web, on Smart TV and mobile devices
* Fully automated SPORTTOTAL camera captures games in full HD quality thanks to artificial intelligence

Cologne, 7 September 2021. gmbh, one of Germany's largest multi-sport streaming platforms and a wholly owned subsidiary of SPORTTOTAL AG, and Telekom Deutschland GmbH have established a long-term strategic partnership under which they will forge ahead with medialising sports. Against this backdrop, the two companies are setting up a sales cooperation with the aim of combining their respective core competences to the benefit of German sports. The cooperation will run for a minimum period of five years until 2026.

"The age of 5G has arrived in amateur sports. Fans and clubs can look forward to professional live video streaming," says Hagen Rickmann, Managing Director Business Customers Deutsche Telekom. "Sports broadcasting specialist SPORTTOTAL joining forces with our 5G network: that's quite simply an unbeatable combination. This cooperation will bring sports and its fans even closer together."

Starting whistle for exciting home games
Video streaming is ideally suited to 5G technology. Clubs and leagues can use it to turn their sports events into a digital experience for their fans. Fully automated cameras deliver a thrilling game experience. Telecom's 4G/5G network enables high speed broadcasting of home games from the camera to the platform.

The mini camera, only 16 cm high, broadcasts in full HD and, as opposed to the roof of the stadium or sports hall, is positioned at the height of the centre line. SPORTTOTAL cameras' algorithm then takes over: It can recognise game situations itself and follow the ball live during the game. The so-called Convolutional Neural Networks (CNN) makes all this possible. This term stands for an artificial neural network from the domain of machine learning and inspired by biological processes. CNN supports the machine processing of images and audio files. All this runs independently of the cloud live on the device.
Professional support of the camera is also included in the package. Moreover, fans and trainers can access the games of their home club at any time in the form of video on demand - ideal for analysing the game or individual players.

"Telecom committing in the role of a central player in sports streaming for all clubs in Germany is great news for all sports people! Thanks to Germany's largest 5G network, each and every club will have the possibility in future of broadcasting their games live on," says Peter Lauterbach, SPORTTOTAL AG's CEO.

Platform as a digital home offers clubs an online presence which can be individually designed and where fans can retrieve all the news about their club. For regional and local supporters it is the ideal platform for supporting the club through digital sponsoring. Sponsoring will provide clubs with an additional source of funds, as gives the clubs a share in the proceeds from club related advertising.

Packages bookable with immediate effect
The offering can be booked with immediate effect at Clubs can choose between two packages:

Basic Package for €69.95 a month with the following services:

- Link to's streaming platform

- AI-supported following of the ball

- Access to video-on-demand & highlights

- Participation in revenues from advertising bookings for the individual club

- Support for video streaming and advertising bookings

Basic Package Pro for €119.95 a month includes additional recording of training sessions for the purpose of video analysis.
More on the offering at

Huge market potential: 25,000 football clubs and 90,000 sports clubs
Along with around 25,000 football clubs, this offering also addresses around 90,000 sports clubs across all kinds of sports. SPORTTOTAL is already cooperating with four of the five regional football leagues, as well as with other associations and clubs. SPORTTOTAL is broadcasting eight kinds of sports live or on demand on its multi-streaming platform. More than 750 clubs from Germany already have a presence on the platform.


SPORTTOTAL AG and Telekom Deutschland GmbH have established a strategic partnership to forge ahead with medialising sports

SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities, in the high-margin national and international project business, as well as in the live events business. The company, which was founded in 1979, operates a high-traffic portal through sporttotal, with strong growth for online sport videos and live streaming. The company equips sports clubs with special camera technology which enables sports events to be transmitted live in a high quality and fully automatically on SPORTTOTAL AG's service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW, operates the #dabei linear TV station, and organises high-calibre live events such as the Porsche Experience.

Am Coloneum 2
50829 Köln
Tel.: +49 (0) 221 7 88 77 0

07.09.2021 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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